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Then & Now
The owners of the Running Network's Best Running Stores tell us how they got in the business and what they love about their jobs
By Sabrina Wu January 2008 Chicago Athlete
Fleet Feet Sports, Naperville Running Company and Runner's High 'N
Tri were selected by the Running Network as part of the 50 Best
Running Stores in the United States. Chicago Athlete's staff picks for
honorable mentions are listed at the bottom of this page.
Fleet Feet Sports
Being a part of people's lives and helping them to achieve their goals
has always been important to Dave Zimmer. Eleven years ago, Zimmer
worked at a bank, where he helped people to obtain home loans. He
said the most special part of the job for him at the time was helping
people achieve their dreams of owning a home.
"I think we kind of do the same thing here," says Zimmer. "We help
people achieve their dreams of a positive self image." Zimmer says
being the owner of three Fleet Feet Sports stores in the Chicago area
gives him the opportunity to be a part of people's lives in a rare and
special way. The stores host a popular race series and numerous
weekly fun runs, and Zimmer has seen 12 marriages come out of events
he's hosted. Zimmer says the first marriage is the most memorable to
him.
"The very first couple who met at one of our races had their first kiss on a
trip out to a Rock 'n' Roll Marathon," says Zimmer. "We even hosted a
wedding day 5K for the bridesmaids, bridegrooms and their families."
Zimmer makes fitness a part of his life both in and out of the store and is
president of the Mayor's Fitness Council. In January of 2008, the Fleet
Feet Sports store on North Ave. will double in size from 4,000 to 8,000
square feet when it moves to its new location at 1620 N. Wells.
Runner's High 'N Tri
Thirty years ago, the owner of Arlington Heights' Runners High 'N Tri
pursued criminals for a living. Now Mark Rouse, a former Michigan
police officer, makes his living helping others pursue their aspirations of
becoming better athletes. "I started running to get in better shape," says
Rouse. "It was a way for me to manage stress."
Rouse soon discovered that he enjoyed running and began working his
way up to participating in triathlons. He has competed in 17 Ironmans
since he began running competitively in 1968, and his love for the sport
stayed with him through his corporate career after he left law
enforcement.
"I decided I wanted to be my own boss," says Rouse of his decision to
open a running store 17 years ago with his partner, Teresa Rouse. The
Arlington Heights store has grown from 1,700 square feet when it
opened on Dunton Ave. in 1989, to the 4,000-square-foot store on
Campbell Street that it is today.
"It's very rewarding," says Rouse. "I've seen people who've started here
and could only run a block or two and are now running Ironman
triathlons."
In August, Runner's High 'N Tri became the first retail store in the country
to open an account to carry the Newton running shoe. Meredith Beers,
the store manager, discovered the shoe while attending the 2007 Ford
Ironman USA Lake Placid Triathlon in July. Newton Running Company
credits Runners High 'N Tri with being the catalyst for it to move into
retail sales.
Naperville Running Company
The owner of the Naperville Running Company has wanted to operate
his own running store since he was in the eighth grade. He even
created a business card in school to pass out to his classmates.
For owner Kris Hartner, his fitness career started with what is now called
the President's Challenge-a test given in gym classes across the
country. As a child, Hartner could never complete the 600-yard dash
without stopping. This frustrated him so much that he started practicing
on his own at the end of his seventh grade year. Hartner continued to
push himself until he met his goal. Along the way, he discovered that he
liked the satisfaction of a hobby where he could measure his progress.
He decided to try out for the school's cross country and track team the
next semester.
Hartner continued to run competitively through high school, in part
because of a very special coach. "I can't think of anyone who's had a
bigger influence in my life," says Hartner of his high school cross country
and track coach, Rich Kleyman. "We lived out in the country. My mom
worked 80 hours a week, and he used to pick me up in the morning
before breakfast and drive me to practice." When kids needed a ride to
practice, Kleyman would give them one, Hartner says. "And it wasn't
because I was some running prodigy," says Hartner. "It was just
because I wanted to be there and be a part of the team." After 25 years,
Hartner still keeps in touch with Kleyman.
Naperville Running Company has sponsored events for several high
schools in its area and is a sponsor of the Naperville Turkey Trot that
takes place on Thanksgiving Day.
Honorable Mentions
Dick Pond Athletics
Barrington, Carol Stream, Carpentersville, Crest Hill
(630) 665-3316 (Carol Stream); www.dickpondathletics.com
Established in 1969, the company has eight locations throughout Illinois
and operates four shoemobiles that have traveled as far as Kansas to fit
athletes for shoes.
Running Away Multisport
1634 W. North Ave, Chicago
(773) 395-2929; www.runningawaymultisport.com
Official sponsor of the Chicago Tri Club, the store has partnered with
Max Multisport Coaching to offer women hands-on fitness support.
The Runner's Edge
Chicago, Wilmette, Libertyville
(847) 853-8531 (Wilmette); www.runswim.com
The store sponsors the Runner's Edge Trail Half Marathon, the Gilberts
Cross Country Challenge and the Glenview Park Center Triathlon. The
staff fits shoes based on each customer's individual needs.
Murphy's Fit
513 Dempster Street, Evanston
(847) 869-4101
The store carries every size offered by each brand it carries. Many non-
runners visit the store, which also carries orthotics; runners also
appreciate the staffs' orthotics knowledge.
Run Chicago
7239 W. Madison, Forest Park
(708) 771-7866 ; www.runchicago.com
The store offers to design personal training programs for customers at
any age or level of ability. Each member of the staff is a runner, and the
store's owner is a running coach who has been nationally ranked at
various distances.
Glen Ellyn Running Company
528 Duane Street, Glen Ellyn
(630) 793-4786 ; www.gerunningco.com
The store holds triathlon clinics in the store, and owner Patrick White
says customers stop by the store all the way through training to give
updates on their progress. They also support several charity
organizations.
The Competitive Foot
Oak Park, Western Springs
(708) 524-0030 (Oak Park); www.competitivefoot.com
The store sponsors six to eight races a year. For the past 30 years, the
store has sponsored the Western Springs Tower Trot.
The Human Race Sports
Orland Park, Valparaiso
(708) 349-4724 (Orland Park); www.humanracesports.com
Ed Kerfin, one of the owners of The Human Race Sports, founded the
store because he had problems with his knees related to the running
shoes he wore. This is one reason the store strongly emphasizes shoe
fit.
Running for Kicks
7158 W 127th Street, Palos Heights
(708) 448-9200; www.runningforkicks.com
The store offers a 30-day money back guarantee and will accept the
return of a shoe within 30 days, regardless of whether it has been worn.
Running for Kicks will put on the Southwest suburbs' first half marathon
on May 4.
Running Unlimited
451 W. Northwest Hwy., Palatine
(847) 991-9466; www.runningunlimited.com
The store emphasizes fit over fashion: "Most people don't really
understand what a high arch or flat foot means," says Eric Gronwick.
"Some people think they have a high arch, but they really don't." Large
selection of running books.
Sabrina Wu is a writer and health enthusiast based in Chicago.
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