Momentum (formerly Vertel's) is under new ownership and opened it's doors to customers.

"Momentum was created to appeal to a broad audience---the serious social runner, the entry-level runner or walker and the competitive runner or multi-sport athlete," said owner Will Bridge.

Located at 2001 N. Clybourn, store hours are weekdays from 10 a.m. - 8 p.m.; Saturdays 10 a.m. - 6 p.m. and Sundays 11:30 a.m. - 5:30 p.m. For more information, call 773-525-7866 or check out www.momentumchicago.com.

Photos: 1) Momentum staff/owners, Emily & Rich O'Connor, Tracey Wilson, Dave Louthan, and Will & Patti Bridge gather in front of the newly re-decorated store before Thursday's reception.
2) There was plenty of time to enjoy drinks, food and yes, shop.
3) On hand to help celebrate the opening was Joel Feinberg (Clif Bar), Cheryl Ritzi (local race announcer), Jeremy Borling (Chicago Athlete), Jacob Zych (New Balance), Tim Urbine (Mizuno).