BE Innovations has announced the introduction of a new and innovative
electrolyte tablet designed for cyclists and other endurance athletes.
The Chicago company designed ZYM electrolyte tablets to be a
convenient and portable way to stay hydrated without added sugar. The
tablets dissolve quickly in a water bottle and provide a balance of
electrolytes, Vitamin C and B-vitamins.
"ZYM eliminates the hassle of dealing with messy powders or lugging
around bottles of sports drinks," said Brian Koff, BE Innovations
President and CEO. "It allows you to contain all of the necessary
ingredients for proper hydration in the palm of your hand."
Unique to other electrolyte supplements, ZYM also contains only one
gram of sugar and less than 10 calories. Traditional sports drinks
flooding today's marketplace focus on sugar as opposed to hydration,
Koff says. "These sports drinks result in sugar levels comparable to soft
drinks."
Each non-carbonated tablet contains 250 mg of sodium, 50 mg of
Magnesium, 50 mg of Potassium, 30 mg of Calcium, 100 mg of Vitamin
C, and an array of B-complex vitamins per 16 ounces. The blend is
designed to combat fatigue, muscle cramps and lactic acid buildup.
ZYM has a suggested retail price of $7.95 for 10 lemon-time flavored
tablets. It can be purchased in the Chicago area at Performance Bike
Shop, Erehwon Outfitters, and Presidential Market.