Note: Per store officials, this is open!
CHICAGO (Feb. 24, 2003) -- Serious bike enthusiasts with
a passion for pedaling can find the latest, high-performance
bikes and accessories at Marshall Field's flagship store on
State Street with the addition of Bokoo Bikes on the main
floor in March. The opening at Marshall Field's marks the
first expansion for Bokoo Bikes, a nationally recognized
retailer in the cycling industry, and their first store within a
retailer.
The 600-square-foot boutique at Marshall Field's will house
the latest product offerings from leading cycling
manufacturers including Trek, Gary Fisher, LeMond,
Bontrager and Nike. Bokoo Bikes will feature a variety of
bike models ranging in price from approximately $500 to
$5,000, including the hard-to-find Lance Armstrong edition
Trek Madone 5.9.
"Our guests are looking for an extraordinary store where
they can find fun and differentiated merchandise," said
Ralph Hughes, Marshall Field's regional director. "Bokoo
Bikes gives our guests another exciting reason to shop at
Marshall Field's."
The assortment at Marshall Field's will also feature a wide
variety of cycling related accessories; Trek folding, trekking
and commuter bikes; road bikes from Trek and LeMond;
and a complete line of Nike cycling apparel and footwear
including Lance Armstrong edition road shoes. Bokoo
Bikes can identify the right type of bike and fit for guests with
a new computerized fitting system that gathers precise
measurements for maximum efficiency and comfort.
"Bokoo Bikes is excited to offer the latest cycling products as
well as our cycling expertise at Marshall Field's," said Matt
Johnson, general manager for Bokoo Bikes. "Not only will
guests find everything they need to be outfitted from head to
toe, Bokoo Bikes will also fully assemble, fine-tune and
customize bikes to ensure trouble free riding."
Bokoo Bikes is a Minnesota-based bicycle retailer. For
more information, check out www.bokoobikes.com.