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On-line Registration Parnership Announced by The LaSalle Bank Chicago Marathon
January 7, 2004
From press release

The LaSalle Bank Chicago Marathon has partnered with Active.com for on-line race registration. Through a five-year agreement, Active.com will provide on-line registration, electronic marketing and data management services for The LaSalle Bank Chicago Marathon and The LaSalle Bank Shamrock Shuffle.

On-line registration for both events is open now and can be accessed through the race Web sites (www.chicagomarathon.com, www.shamrockshuffle.com). The LaSalle Bank Shamrock Shuffle is March 28, 2004 and The LaSalle Bank Chicago Marathon is Oct. 10, 2004.

"We're looking forward to working with Active.com to not only bring technology innovations to our participants, but also provide the reliability, stability and technology infrastructure that comes with being a leader in the endurance sports market," said Mark A. Nystuen, Event Chairman and Chief Marketing Officer of LaSalle Bank Mark A. Nystuen.

One innovation for the nearly one million spectators and fans who will follow The LaSalle Bank Chicago Marathon is Active.com's Runner Update Network (RUN) service. Customized for LaSalle Bank, the new service will include better ways for friends, family and fans to track runners' progress during the race.

The marathon will utilize other Active.com services, including customized on-line registration; e-mail communications and list management for ongoing electronic marketing; virtual training; and race results.

For more information, go to www.chicagomarathon.com.


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