The LaSalle Bank Chicago Marathon has partnered with
Active.com for on-line
race registration. Through a five-year agreement, Active.com
will provide
on-line registration,
electronic marketing and data management services for
The LaSalle Bank
Chicago Marathon and The LaSalle Bank Shamrock Shuffle.
On-line registration for both events is open now and can be
accessed through
the race Web sites (www.chicagomarathon.com,
www.shamrockshuffle.com). The
LaSalle Bank Shamrock Shuffle is March 28, 2004 and The
LaSalle Bank
Chicago Marathon is Oct. 10, 2004.
"We're looking forward to working with Active.com to not only
bring
technology innovations to our participants, but also provide
the
reliability, stability and technology infrastructure that comes
with being
a leader in the endurance sports market," said Mark A.
Nystuen, Event
Chairman and Chief Marketing Officer of LaSalle Bank Mark
A. Nystuen.
One innovation for the nearly one million spectators and
fans who will
follow The LaSalle Bank Chicago Marathon is Active.com's
Runner Update
Network (RUN) service. Customized for LaSalle Bank, the
new service will
include better ways for friends, family and fans to track
runners' progress
during the race.
The marathon will utilize other Active.com services,
including customized
on-line registration; e-mail communications and list
management for ongoing
electronic marketing; virtual training; and race results.
For more information, go to www.chicagomarathon.com.