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|  Chicago TV Celebs Kick Off Finish Line Nike-Shox-"More Go" Challenge By Bob Richards, Editor, Chicago Athlete Magazine February 6, 2003
The media event at the Dr. Martin Luther King Jr. Boys
and Girls Club, was designed to publicize the "More Go"
Challenge, which begins Friday, Feb. 7 and runs through
Saturday, Feb. 8 at five Finish Line stores across the
Chicago area. In a campaign to publicize the new Nike Shox shoe,
just introduced on Jan. 22, and to raise funds for the Boys
and Girls Clubs, Nike and Finish Line are donating $10 (up
to $15,000) for each mile run by the general public on
treadmills at designated Finish Line stores. Hours are 4 to
8 p.m. on Friday, Feb. 7, and 10 a.m. to 6 p.m. on Saturday,
Feb. 8. All participants can try out the new Shox and are
eligible for $500 in Finish Line gift cards.
According to Elise Hasbrook of Finish Line, participants
will be limited to 5K on the treadmill. Runners trying out the
new Shox will be allowed three-minute trial runs in the new
shoes, she said. "Nike has devoted almost 20 years to developing the
Nike Shox technology," said Chris O'Donnell, Global
Footwear Product Director for Nike. "The Nike Shox NZ and
Nike Shox TL are the ultimate evolution in a running
platform. The superior cushioning system helps to return
energy to the runner, and runners are telling us they feel
less fatigued after a run." On hand to get things started off on the right foot were
Mike Barz and Deborah Brown of WGN-TV, Channel 9; Anna
Davlantes, and Amy Jacobson of WMAQ-TV, NBC5; John
Garcia of WLS-TV, ABC7 and Steve Kashul of CLTV. All six
put in more than a couple of treadmill miles for the cause
and were cheered on by kids from the Boys and Girls Club.
Garcia said he is in training for the Paris Marathon in April,
while Barz revealed he is in the initial phase of training for
this fall's LaSalle Bank Chicago Marathon. There was no
word from the others on racing plans for 2003. Nike has partnered with Finish Line and the Boys and
Girls Clubs to help increase physical activity in Chicago
youths through the NikeGO program. NikeGO is a
grassroots community affairs program designed to
encourage and enable kids aged 9-15 to lead healthy, active
lives. Finish Line is retailer with more than 20 stores in the
Chicago area. It specializes in footwear, apparel and
accessories. The Finish Line-Nike Shox "More Go" Challenge will take
place at the following Finish Line locations: Woodfield
Shopping Center, Schaumburg; Water Tower Place,
Chicago; Westfield Shoppingtown Old Orchard, Skokie; Fox
Valley Center, Aurora; Geneva Commons, Geneva. For more information on the NikeGo program, check
out www.nike.com/nikebiz/nikego/
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