Westford, MA - After tremendous growth in 2004, PUMA announced the latest addition in their North American retail expansion, the opening of the 20th Concept store in the thriving city of Chicago. The Chicago location marks PUMA's first concept retail store in 2005. The PUMA Store Chicago is located at 1051 North Rush Street.

Introducing Chicago to PUMA's unique fusion of sports, fashion and lifestyle, the 2,875 square foot boutique will showcase footwear, apparel and lifestyle products as well as sport fashion items from the Mihara collection.

"The city of Chicago is legendary for their premiere shopping experience, impact on culture, arts and music as well as their incredible enthusiasm for sports," said Tom Ulrich, Vice President PUMA North America Retail Division. "Because of the city's diversity and unique fashion and sports appeal, it made perfect sense for PUMA to make Rush Street, one of the city's most premier shopping areas, the location for our latest retail home.

Located right around the corner from the infamous Magnificent Mile shopping district, the PUMA Store Chicago has a contemporary design to highlight product offerings in a sleek, minimalist surrounding. The store's fresh white walls are accented with the signature PUMA red and compliment the hip, modern look and feel of the Chicago store. The Rush Street location will mark PUMA's second store in Illinois. In 2003, PUMA opened a 2,900 square foot emporium in the Woodfield Shopping Center, 40 minutes outside Chicago.

Connecting with the city's strong arts scene and deep roots to jazz and blues culture, PUMA plans to host regular promotions and in-store events that will cater to the interests of the city.

For store information, call 312-751-8574