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Schwinn Partners with Team In Training
Schwinn Bicycles, announced the signing of a partnership with The
Leukemia Lymphoma
Society's Team In Training (TNT), the world's largest endurance sports
training and fundraising program, to become its first-ever national
bicycle sponsor. Under the terms of the two-year agreement, Schwinn will become the
exclusive bicycle sponsor of TNT starting April 1, 2008. With the help of
its dealer partners nationwide, Schwinn will provide relevant cycling
information, bicycle demos, on-site event support and product discounts
to the 39,000 cycling, triathlon and marathon participants who train and
fundraise through the organization each year. "For more than 100 years, Schwinn has helped people realize their two-
wheeled dreams," said Steve Reeds, Executive Vice President and
General Manager of Schwinn Bicycle's IBD division. "We are honored to
carry on this tradition by helping Team In Training participants achieve
their training goals." Now in its 20th year, TNT participants have raised more than $850
million for lifesaving cancer research and to help blood cancer patients
live longer, better lives. The program provides coaching to help support
participants crossing the finish line at century rides, triathlons and
marathons. "Over 20 years, we have seen Team In Training expand from a single
sport program - the marathon - to a multi-endurance sport program with
challenges such as triathlons and 100 mile rides," said Nancy L. Klein,
LLS senior vice president marketing communications. "We are thrilled to
have Schwinn's support because it's a brand that people already know
and trust." -From Press Release
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